A book about understanding the depth of the creative abilities of all people, encouraging businesses and organizations to believe in their innovative powers. A ground-breaking book that promotes a creativity revolution in education.

The book deals with our attitude towards the facts of modern civilization that are changing at a frenzied pace at all levels: in politics, economy, culture and the environment. The element of unpredictability in human affairs is at the very heart of his argument for cultivating the powers of creativity: in business, education, and everyday life. Through examples involving CEOs of multinational organizations and non-profit organizations, politicians, artists, scientists, students, parents and teachers, some perspectives are presented for a creativity revolution at all levels of contemporary social life.

The author of the book is Sir Ken Robinson, internationally recognized as a pioneer in the field of education development, creativity and innovation. He is also one of the world's most important speakers as his talks have a profound impact on any audience anywhere in the world.

It is estimated that more than 240 million viewers in more than 150 countries have seen the now famous videos of his talks at the famous TED Conferences, in 2006 and 2010.

It works with governments in Europe, Asia and the US, with international organizations, with "Fortune 500 companies" and with some of the world's largest cultural organizations.